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Nike Gives NBA New Swagger

Holden S., Staff Writer

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Photo by Holden S.
2004 was the last year Nike sponsored the NBA.

After the 2016-17 NBA season, the 10-year Adidas contract with the NBA was up. Nike immediately jumped on this with intentions of becoming a sponsor of one of the World’s best businesses.

The last time Nike sponsored the NBA was 2004, but now they are trying to go above and beyond what they did 13 years ago.

Nike bid 1.1 billion dollars, and Adidas had no counter; therefore, Nike took over and now has an 8-year deal with the league. Nike saw this as a new opportunity to bring a new style and swagger to the NBA, and many think they have done just that.

The main goal with the new uniforms was to make them as lightweight as possible to ensure the player can play to the best of his ability.

“I feel like the new jerseys are going to actually help the players because of the technology behind them,” said eighth grader Lucas R.

Another aspect that Nike has incorporated into the league is a line called Attitude, an alternate uniform that the team will wear two to three times a month.

“In my opinion the OKC Attitude jerseys look the best because the midnight blue just looks really cool with the bright orange,” said Lucas.

“I love the Timberwolves Attitude jersey because of the colors; they’re really bright so that way you know they’re the Timberwolves,” said seventh grader Kenneth S.

Nike and the NBA are also allowing companies to bid and get their logo onto the NBA jerseys which has never been seen before. For example, the tire company Goodyear is an Akron, Ohio-based company, so they have their logo on the Cleveland Cavaliers jersey.

Rukaten, a Chinese company, just signed a three-year 60-million-dollar contract with the Golden State Warriors to have its logo on their jerseys.

Some fans love this idea, and some fans can’t stand it. Katie Argall, a math teacher and the girls varsity head coach here at Westminster does not care for the new look.

“I hate it because I don’t like looking at the jersey and seeing the sponsor as opposed to the team name, like your team name is your brand. Now I have to look at the brand; I think that’s awful. I feel like if you put it on there, the team name has to be front and center,” Mrs. Argall said.

“I feel like it’s a good idea because it’s another way to make money, but I hope it doesn’t get too exuberant. I hope it doesn’t look like a soccer jersey with 50 sponsors, but if they just keep it as the little patch in the corner, it would be fine,” Lucas said.

The last major change that Nike and the NBA has given teams this season is the new flexibility with what jerseys to wear at home. Since the NBA started the home team wears their white jerseys, but now teams can wear whatever jersey they want to.

“I like it because now the home team will look cool instead of wearing the plain white jerseys,” Kenneth said.

“I’ve long been a fan of wearing your colors at home as opposed to white. Typically, you wear white away and let the home team wear their colors. So, I’m totally fine with it, but I’m curious if it will lead to referee confusion,” Mrs. Argall said.

“I love it! A lot of team’s white jerseys don’t look that good, but now they can look their best at home; look good play good,” Lucas R said.

With the season just one month away, fans are getting excited to see what the jerseys look like on all the players. Every fan is hoping that if their team looks good, they’ll play good.

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2 Comments

2 Responses to “Nike Gives NBA New Swagger”

  1. Kenneth Southall on September 22nd, 2017 10:56 am

    Thank you interviewing me.

  2. Mr. Malloy on November 9th, 2017 10:46 am

    Nicely done!

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Nike Gives NBA New Swagger